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Rates start as low as $445 for a 1/4 page, mailed to over 100,000 residences. That is less than one half penny per mailbox! In a publication that has been in the Treasure Valley for over FIVE YEARS!
Inserts start as low as $25 per thousand.
You have a variety of options including, but not limited to: inserts, detached refrigerator cards, display ads, text messaging and more.
One of our consultants will help you decide what you REALLY need. Many businesses overpay for advertising because they make their decisions based on getting a low rate per ad. "Price is what you pay, Value is what you get." And, they end up buying too much advertising. Also, many businesses don't have enough advertising or don't advertise at the best times.
Our consultants will help give you insight on how to get the most out of ALL of your advertising dollars, not just the amount you invest with us. We want you to stretch your dollars in a variety of media. You may not need as much advertising as you think or as has been told to you by other media.
For example, direct mail works well with radio and television advertising. Do you support your trade shows and events with the right advertising? Do you market to your current customer base effectively and how do you gain new customers while still keeping your current base?
You are an expert in your business, and you should work with experts in advertising. With over 15 years of print media experience, we can help you make better decisions in gaining new customers.
Any consultation is FREE. Just call us, ask questions, let us ask questions and find out your needs. We may not be the answer you are looking for, however we can set you on the right path.
All ads are full color for no extra charge. Why? Because it works.
- 4-color increases advertising response rates up to 60%.
- With 25 to 35 year-old reader, color is an expectation in advertising.
- Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service.
- Consumers prefer photographic quality graphics to ads with line art.
- Advertisers are perceived to be more credible.
- Consumer responses are 30% to 60% higher when 4-color is used. Using 4-color increases the chances that advertising will be read.
- Consumers remember color.
- After 24 hours, consumer recall of full color ads is 53% higher than
2-color ads, and 63% higher than black and white ads.
- Color sells products and ideas up to 85% more effectively.
- Color accelerates learning, retention, and recall up to 78%.
Sources: Sources: Color Psychology Index 2001, The Direct Marketing Assoc.1996-2001, Newspaper National Network 1999, Signaling Quality and Credibility in Directional Advertising: The influence of Color and Graphics on Choice 1999, American Marketing Association 1996, Newspaper Agency Corporation 1995'
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Rates
